Innosuisse Entrepreneurship Training

Entrepreneurhsip students doing class activities in groups

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Module 2 - Business Concept

Begin Your Entrepreneurial Journey with the Entrepreneurship Training

Are you curious, open-minded, and enthusiastic about learning the basics of entrepreneurship, gaining the tools to develop innovative business ideas for the future, and making a meaningful impact? Join our entrepreneurship program to meet like-minded individuals - apply your knowledge and research into practice!

Join our Business Concept Module 2, part of the national Entrepreneurship Training program powered by Innosuisse, Switzerland's official innovation agency. Implemented and hosted by the Innovation Office at the University of Basel, this course is your gateway to the entrepreneurial world.

During the 12 –week course, you will dive into both theoretical and practical skills essential for future startup success. The sessions are led by experienced coaches, who will teach you the essence of pitching, team building, financial planning, getting to know your customer, your business model and stakeholders, opportunities and challenges of intellectual property and how to communicate your brand.

Innosuisse Entrepreneurship Traning Group

What’s in it for you:

• Gain general business (and life) skills, whether you have a business idea or not!

• Meet key leaders of the Basel innovation ecosystem, new friendships, find potential employees, co-founders or even investors

• Receive a Certificate of Completion by the Innosuisse

• The course is held in English, on Wednesday evenings from 5 to 9 pm. The course is free of charge!

This course is tailor-made for PhD candidates, postdocs, researchers, and professors from the University of Basel and associated institutes, like the Swiss TPH. We also strongly encourage applicants from ETH Zürich D-BSSE in Basel to apply. With limited spots available, your application will be your ticket in!

• Introduction to Entrepreneurship

• Alumnus Start-up pitch

• Changemaker Challenge in groups
• Introduction & Welcome
• Pitch your business idea
• Group set-up
• Value Proposition
• Customer Insights
• Business Model
• Lean Startup
• Minimal Viable Product
• Core marketing principles to get you started
• The modern-day consumer
• Research
• The forgotten friend
• Communication – evidence-based approach
• Competition
• The inevitable rival
• Measuring your success
• Pitch Toolbox
• Who is my audience
• Body language, voice
• Practicing

• Protection of knowledge
• The patent + examples
• Legal basics of IP
• Talk to an IP lawyer (Q&A)
• How to build a good team
• Identifying staffing requirements
• Compensation in Startups
• Employee Value Proposition
• Attraction & Recruiting
• Business & Financial Planning of Startups
• Walkthrough of a Business case (from start to exit)
• 10 Principles of Finance
• Learnings & Best practices from an investor
• What investors look out for
• Local features
• Funding opportunities
• Final presentation of the Business Idea
• Feedback from experts
• Ecosystem mapping
This is a Public Event: Register Now!